2023 Canadian International AutoShow
Media Preview Day Schedule

Media Preview Day for the manufacturers participating in the Canadian International AutoShow and the associated feature partners will take place February 16th, starting in the John Bassett Theatre in the North Building of the Metro Toronto Convention Centre with a media breakfast, welcome remarks, an opening presentation from the APMA around its Project Arrow car and the presentation of the AJAC Canadian Car and Utility Vehicle of the Year awards.

Shuttle buses will be available to transfer media from the North Building to the South following the last presentation in the North building. The buses will depart from Front Street at regular intervals.

Location Time Event
Opening Ceremonies
John Bassett Theatre Lobby 7:00 am Media Breakfast
John Bassett Theatre 7:50 am Welcome remarks – 2023 CIAS President & media partners
8:00 am Opening Presentation  – Project Arrow – APMA President Flavio Volpe

·       Hon. François-Philippe Champagne, Minister of Innovation, Science and Industry

·       The Hon. Vic Fedeli, Ontario Minister of Economic Development, Job Creation and Trade

·       The Hon. Filomena Tassi, Minister responsible for the Federal Economic Development Agency for Southern Ontario

8:20 am AJAC Car and Utility of the Year awards
8:35 am Media interviews with AJAC winners & Project Arrow executives & Ministers
9:00 am Opening concludes
Manufacturer Tour Commences
300 Level 9:15 am Hyundai One North American Auto Show
One Canadian
9:45 am Kia Canadian debut
10:05 am Subaru Canadian debut
10:25 am EnerSavings Company Announcement
10:35 am Ivy Company Announcement
10:50 am Government of Canada Filomena Tassi, Minister Responsible for the Federal Economic Development Agency for Southern Ontario, on the Electric City Innovation Stage by the Toronto Star and EnerSavings

·       Project Arrow & CIAS EV Support Discussion

11:00 am Electric City Open Media Availability at all Electric City Exhibitors:

·       SARIT (latest innovation from Frank Stronach);

·       Potential Motors;

·       Gluxkind;

·       Plug ‘n’ Drive

·       EnerSavings

·       OPG

·       AmegoEV

·       Ivy

·       LoopX AI

·       Steer EV

·       Sailun Tires

·       City of Toronto

·       OVIN Corner

·       Haze Automotive

Interactive Exhibits Open for media exploration and participation

·       Camp Jeep

·       Micro Mobility Test Track

200 Level 11:00 am Public Address Announcement Shuttle buses are waiting outside the main doors on Front Street to transfer Media directly to the 800 Level.
Tour transitions to the South Building
800 Level 11:15 am EV Test Drive Track Open for media test drives

OEM Availability in OEM booths & all 700 & 800 level displays open for media access

700 Level 12:00 am Lunch Available on 700 level Cafe
1:00 pm LEGO Unveil Lamborghini Sian

·       Chief Designer Lubor Zelinka

·       Special AutoShow presentation

1:20 pm Cobble Beach Classics Presents 75 years of Porsche

·       David Seabrooke, Peterborough native and owner of 1969 Porsche 917 Long Tail Chassis 005 and other owners of vehicles in the exhibit

1:40 pm Open Media Call Hot Wheels

·       Brian Benedict, vehicle designer, available for interviews

·       The Original “Sweet 16” Hot Wheels cars

·       “Hottest Wheels of the AutoShow”


·       CEO Roman Shimonov

Assisted Mobility Feature

·       Universal Motion President Marco Ferrara


·       Organizer Justin Sookraj

2:15 pm Free Time Media free to roam the show, conduct interviews

·       General availability at all features

MTCC 3:30 pm Media Day Concludes – all floors cleared in prep for VIP night

Media Gallery