MEDIA ADVISORY
February 5, 2025
2025 Canadian International AutoShow Media Preview Day Schedule
TORONTO, ON. — Media Preview Day for the 2025 Canadian International AutoShow will take place on Thursday, February 13th. The day’s events will start this year in the South Building of the Metro Toronto Convention Centre with a Media Breakfast on the 700 level. The opening ceremony and presentation of the 2025 Canadian Car of the Year Awards by AJAC will take place at the Indoor Test Track on Level 800.
Media Registration: https://autoshow.ca/press-releases/media-registration/
Media Centres: South Building Room 606 / North Building Room 204
| Location | Time | Event | ||
| Opening Ceremonies
SOUTH BUILDING |
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| 700 Level – Main Hall | 8:00am | Media Breakfast | ||
| 800 Level
EV Test Track
|
8:55am | Welcome & Canadian Black Book Remarks:
· Daniel Ross, Senior Manager, Industry Insights & Residual Value Strategy |
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| 9:00am | Cadillac Canada
· Mike Speranzini, Managing Director, Cadillac Canada · Erin Crossley, Design Director, Cadillac CELESTIQ & SOLLEI Concept · Alex MacDonald, Chief Engineer, Cadillac CELESTIQ |
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| 9:10am | Opening – Hyundai Auto Canada Corp. – National Corporate Announcement | |||
| 9:20am | Mercedes-Benz Canada – Cobble Beach, Canadian Debut + dynamic display
· CEO Andreas Tetzloff |
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| 9:30am | 2025 Canadian Car of the Year awards presented by AJAC | |||
| 9:50am | Mercedes-Benz G-Wagen G-Turn Demo content opportunities
Media Scrum – Interviews with AJAC winners |
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| 10:00am | Opening Ceremonies Conclude | |||
| Manufacturer Tour Commences
SOUTH BUILDING |
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| 700 Level | 10:10am | Audi Canada | Canadian Debuts | 15 min |
| Level 700/800 Open Availability – 10:25-11:00am | ||||
| 10:30am | Lego & McLaren | McLaren P1
· Jonathan Beaumont, McLaren · Lubor Zelinka, LEGO Group |
10 min | |
| 800 Level | 10:50am | Mattel / Hot Wheels | Bryan Benedict, Key Principal Designer | 5 min |
| 10:55am | Volvo Canada | Volvo XC90 AutoShow Premiere
· Matt Girgis Managing Director |
10 min | |
| Transition to NORTH BUILDING | ||||
| 300 Level | 11:10am | All Manufacturers | Open Media Call / Coffee Station / Photo Ops
|
30 min |
| 11:40am | Mercedes-Benz Canada | High Power Charging Network Announcement | 5 min | |
| 100 Level
Auto Exotica |
12:00pm | Cadillac Canada | Canadian Concept Debut Photo Opportunities
– Cadillac CELESTIQ – Cadillac SOLLEI |
5 min |
| 12:10pm | Cobble Beach | Mercedes-Benz Tribute Photo-Op | 5 min | |
| 12:15pm | Rivian | Rivian R2 Canadian Debut | 5 min | |
| 100 Level
|
12:25pm | Mattel – Hot Wheels | Photo Opportunities + Complimentary Media Gift | 5 min |
| 12:30pm | Media lunch served on Level 100
Food available for purchase Level 200 & 700 |
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| MTCC | 12:30pm | Media free to roam the AutoShow:
● Opportunity for media to meet one-on-one with manufacturers ● North Building EV Test Drives – Dodge, Jeep, Lucid, Rivian, Volvo & KIA (Level 200) ● South Building EV Test Drives – Tesla, Polestar (Level 800) ● Camp Jeep – Level 300 ● G-Wagen G-Turn demo by appt. at Level 300 Mercedes-Benz display |
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| MTCC | 3:30pm | Media Day Concludes – all floors cleared in prep for VIP night | ||
Industry Day and Public Opening Day
On the morning of Friday, February 14th, there will be media opportunities on the EV test track and around the show during early hours. The 2025 Canadian International AutoShow will officially open its doors to the public at 12:00pm.
The 2025 Canadian International AutoShow, presented by Toronto Star, returns to the Metro Toronto Convention Centre from February 14th to the 23rd. Media registration for the Canadian International AutoShow is now open and can be accessed at https://autoshow.ca/press-releases/media-registration/. To receive the newsletter, sign-up at https://autoshow.ca/newsletter-signup/. For news and updates, check in regularly at autoshow.ca. Stay connected with the Canadian International AutoShow on Instagram @autoshowca, Twitter @autoshowcanada and Facebook /autoshowcanada.
About the Canadian International AutoShow, presented by The Toronto Star
Celebrating the automobile since 1974, the Canadian International AutoShow features more than 650,000 square feet of exhibits, displays and attractions spanning the North and South Buildings of the Metro Toronto Convention Centre. With annual attendance in excess of 370,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show. A leader in lifestyle, technology and all things automotive, it is a showcase for the latest cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, electric vehicles, alternative fuel vehicles and autonomous vehicles.
For more information, please contact:
Dustin A. Woods
Director of Public Relations
Canadian International AutoShow
(416) 508-1670
dustinw@autoshow.ca