TORONTO, Ont. — For seven draws, Rock the Road Raffle organizers hoped the winner would be standing in the crowd watching as the lucky ticket was drawn.
This year, they were close. As Jeff Cornett, the Canadian Cancer Society’s Executive Director, Ontario, called out Nelson Peixoto’s name in the annual draw at the Canadian International AutoShow, Rick Malda and his 10-year-old son Braeden, walking though the Show, stopped short. Then Rick pulled out his cellphone and called Nelson — his father-in-law.
It was a serendipitous crossing.
“They’re my good luck charms,” Nelson said after receiving the call that he was now the lucky owner of two Toyota GR Supras — one Nocturnal Black and the other Renaissance Red. “This is truly amazing. I’ve been supporting this draw for a few years. It’s a great cause.”
Nelson added that prostate cancer was a cause near to his heart, having lost a close friend to the disease.
This eighth Rock the Road Raffle was the first time two cars were given away. The pair of fully loaded Supras, described as “rocket fuel for your soul,” are valued at a combined $152,000. They were graciously donated by the Trillium Automobile Dealers Association of Ontario.
Rock the Road Raffle is a fun and exciting way to support families facing prostate cancer — the cause gets 100% of the proceeds raised from the draw. Since 2013, Prostate Cancer Canada (PCC) has been the beneficiary of the Raffle, raising $3 million to help end prostate cancer. On February 1, PCC amalgamated with the Canadian Cancer Society (CCS) and funds raised by the Raffle will continue to benefit prostate cancer-specific research and support programs. This transformational partnership allows the two organizations to deepen their impact on research and support programs, and reduce duplication.
“We are proud to be part of the Rock the Road Raffle and support people who are affected by prostate cancer, the most common cancer diagnosed among Canadian men,” says Andrea Seale, CEO of the Canadian Cancer Society. “Over its history, the Raffle has raised more than $3 million, enabling us to encourage people to participate in early detection, fund research to improve prostate cancer treatments and support those who are living with and beyond the disease. We couldn’t do this without those who purchase tickets as well as our many partners including TADA, which generously donates prizes each year. Together, we are a force-for-life in the face of cancer.”
Prostate cancer is the most common cancer among Canadian men. An estimated one in nine will be diagnosed, meaning an average of 62 Canadians are expected to be diagnosed every day — and 11 will die.
Because of the funds raised through this draw, more money is invested into prostate cancer prevention, detection, support and education, helping even more Canadian men and their families.
Nelson will stop by the AutoShow on Sunday to check out his new rides.
The Rock the Road Raffle is just one of several contests taking place at the 2020 AutoShow. Many of the manufacturers are hosting contests and draws at their displays as are many AutoShow partners and sponsors, such as:
For a full gallery of pictures from Friday at the AutoShow, please click here.
Happening Saturday, February 22nd at the Canadian International AutoShow:
About the Canadian International AutoShow, presented by The Toronto Star and wheels.ca
With more than 650,000 square feet of exhibits, displays and attractions at the Metro Toronto Convention Centre and annual attendance of 360,000, the Canadian International AutoShow is not only the largest automotive expo in Canada, it is also the country’s largest consumer show — a leader in lifestyle, technology and all things automotive. It boasts more than 1,000 cars, trucks, SUVs, concept cars, exotics, classics, muscle cars, fully electric and autonomous vehicles each year.
About the Canadian Cancer Society
The Canadian Cancer Society (CCS) is the only national charity that supports Canadians with all cancers in communities across the country. No other organization does what we do; we are the voice for Canadians who care about cancer. We fund groundbreaking research, provide a support system for all those affected by cancer and shape health policies to prevent cancer and support those living with the disease.
Help us make a difference. Call 1-888-939-3333 or visit cancer.ca today.
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Check out the early bird discounts, AutoExotica and who's Exhibiting at the AutoShow.